‘Did you read the latest Angelina Jolie gossip?’ All over India these words can be heard. From Mumbai to Delhi, from Bangalore to Pondicherry. India is the latest country to succumb to Angelina fever. Local publishers have realised that in order to sell their magazines it is essential that they have Jolie’s picture on the cover.
‘Once men dreamed of their wives and girlfriends looking like famous Bollywood actresses, now they want them to look just like Angelina’ noted Indian based social commentator and advertising consultant Swaran Aneesh. ‘Any movie that has Angelina in it is booked out. Indians have long had a fascination for Western culture and Angelina also in many ways conforms to Indian notions of feminine Beauty ‘.
Not all are happy. Some local Hindu nationalists see this as an encroachment by western decadence on traditional values and have issued bans on the publications that keep stoking the ‘Angelina Jolie fire’.